FROM THE HEART MANAGEMENT

From Strategy to Spotlight
We Build Brands That Win in the Real World

From the Hart Management (FTHM) is a people-first consultancy that plans high-impact events, builds digital ecosystems, and drives marketing that actually converts. We don’t just advise—we architect, execute, and optimize.

Built With Heart. Run With Discipline.

Event Strategy & Production

  • Conference & trade show planning, sponsorship & exhibitor strategy
  • Program design, speaker management, run-of-show, on-site ops
  • AV & staging coordination, vendor negotiation, safety protocols
  • Registration, ticketing, and attendee experience design

Outcome: Flawless delivery and measurable ROI for attendees, sponsors, and hosts.

Digital Marketing & Growth

  • Offer & message strategy, brand voice, and campaign planning
  • Web design & funnels (sales pages, lead magnets, email flows)
  • Content systems (social calendars, templates, reels concepts)
  • Paid media advisory (Meta/Google), analytics & optimization

Outcome: Predictable pipeline, content that compounds, and clarity on what’s working.

Ecosystems for Coaches & Speakers

  • Signature offer packaging (keynotes, programs, retainers)
  • CRM & automations, client onboarding, and delivery systems
  • Course/LMS builds, certification programs, and communities
  • Speaker media kits, reels, and monetization pathways

Outcome: From “great personal brand” to a scalable, bankable business.

Brand & Content Studio

  • Visual identity refresh, Canva & Notion for teams
  • Sales decks, sponsor kits, media kits, proposal templates
  • Evergreen content libraries and playbooks (so teams move fast)

Outcome: Cohesive, elevated brand presence everywhere.

Fractional Executive Support

  • Fractional COO/CMO for seasonality or scale
  • Strategic planning, OKRs, dashboards, and operating cadence
  • Vendor & tech stack rationalization to lower cost and raise output

Outcome: Senior leadership without full-time headcount.

Solutions By Audience

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Associations & Nonprofits

Membership growth, events, education programs, and sponsor revenue.

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Clinics & Professional Services

Front-end lead gen, back-end systems, and patient/client experience.

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Creators, Coaches & Speakers

Monetize authority with products, programs, and scalable delivery.

Trusted by national associations, growth-stage founders, and award-winning creators

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FTHM is a management and marketing consultancy led by Emily Hartstone that blends executive-level strategy with hands-on execution. We’re operators, producers, and brand builders who believe people come first and results follow. Our team has launched academies and accreditations, produced conferences and trade shows, built full-stack digital ecosystems, and scaled creators and clinics alike.

We partner with associations, service businesses, clinics, and creators to remove friction, clarify the offer, and accelerate revenue—without burning out your people. If it touches your brand, your audience, or your bottom line, we’ve done it, improved it, and systemized it.

DID YOU KNOW?

12%

The very first online banner ad launched in 1994 — it had a 44% click-through rate. Today’s average is around 0.1%. Proof that curiosity was the original clickbait

“Curiosity didn’t kill the cat — it built the internet.”

Featured Case
Snapshots

⚙️ Association Turnaround: Re-architected education + events program, launched accreditation, and grew sponsorship revenue while improving member experience.

⚙️ Creator to Company: Built an end-to-end ecosystem for a keynote speaker/coach—offer clarity, funnels, media kit, and scalable delivery ops.

⚙️ Clinic Growth Engine: Implemented web + CRM + automations, lifting consult bookings and reducing admin load.

How We Work

From the Hart Management (FTHM) is a people-first consultancy that plans high-impact events, builds digital ecosystems, and drives marketing that actually converts. We don’t just advise—we architect, execute, and optimize.

STEP 1
STEP 1

Clarity Call

We start with a focused strategy session to define your goals, constraints, and success criteria. This is where we get clear on what you’re building, why it matters, and how we’ll measure success — setting the foundation for everything that follows.

STEP 2
STEP 2

Build Plan

Next, we create a detailed, phased roadmap that aligns strategy with execution. This includes defined KPIs, milestones, and resource planning, so you know exactly what’s happening, when, and who’s responsible for delivering it.

STEP 3
STEP 3

Execution Sprints

Our team moves fast and focused — designing, building, launching, and optimizing in agile sprints. Each cycle delivers tangible progress, ensuring momentum, accountability, and constant alignment with your goals.

STEP 4
STEP 4

Operate & Scale

Once live, we stay hands-on to measure performance, refine systems, and scale what works. Through dashboards, regular reviews, and continuous improvement, we help you sustain growth and keep evolving with confidence.

Ready to align your strategy,
systems, and brand for real growth?
Let’s build what’s next — together.